Unified ten disparate customer acquisition channels into a centralized analytics engine, giving the executive team real-time visibility into actual customer acquisition costs and campaign-level ROI. Deployed automated trend analysis to model historical conversion performance, enabling leadership to make proactive budget adjustments that protect and maximize profit margins.
Architected a secure, bi-directional synchronization pipeline between Salesforce CRM and Syspro ERP, hosted on AWS. The system automates transaction reconciliation across both platforms and utilizes machine learning-driven validation rules to flag structural or transactional anomalies in real time, preventing data drift before it impacts executive financial reporting.
Developed a resource allocation and capacity planning engine that mathematically prioritizes specialist assignment based on revenue potential, domain expertise, and operational demand. The system provides leadership with a three-week forward-looking planning window, ensuring personnel are deployed to high-value opportunities before resource bottlenecks affect customer acquisition.